Food & Beverage · TECHNOLOGY
Claims-Governed Content and Product Data.
A governed system for claims, specifications and product content, so better-for-you positioning reaches the label, the retailer listing and marketing quickly and stays within what the evidence and the rules allow.
The problem this solves
- Claims and nutrition data retyped across label, specification, retailer portal and website
- Marketing and retailer content written without a link to the substantiation file
- Formula, supplier or regulatory changes that take weeks to reach every place a claim appears
What we measure
- Time from approved formula to live retailer listing
- Share of claims and assets traceable to evidence
- Content rework and retailer item-setup errors
Every program starts by baselining these numbers in your systems. Results are reported against your baseline, not against industry averages.
The playbook
01
Claims library with substantiation
Every approved claim stored with its evidence, conditions of use and approving owner, so content teams draw only on what regulatory and quality teams have signed off.
02
Content and item setup under human sign-off
Automated drafting of listings, sell sheets and retailer item data from the governed library, with every draft routed to a named reviewer and logged before release.
03
Change control and traceability records
A formula, supplier or rule change triggers review of every affected claim and asset, and traceability lot codes, Critical Tracking Events and Key Data Elements are recorded for the Food Traceability Rule on the same data foundation.
The market context, in published numbers
35%
of US food and beverage category growth came from small, independent brands (under $100 million in sales) by 2025, up from 15 percent over 2021 to 2023
McKinsey, State of Food and Beverage: The choices CPG leaders can make to renew growth (2026)
$283B
record US store-brand sales in 2025 ($282.8 billion across all outlets), with store-brand dollar sales growing nearly three times as fast as national brands
Private Label Manufacturers Association (PLMA), on Circana Unify+ data (2026)
5.3%
average drop in household grocery spending within six months of starting a GLP-1 medication, with savory snacks down about 10% and similarly large declines in sweets, baked goods and cookies
Cornell University (Hristakeva, Liaukonyte et al.), Journal of Marketing Research (2025)
1.9M
US manufacturing jobs that could go unfilled through 2033 if skills and applicant gaps are not addressed, out of a net need of as many as 3.8 million
~20%
of revenue invested in trade promotions each year by consumer-packaged-goods companies worldwide
McKinsey, How analytics can drive growth in consumer-packaged-goods trade promotions (2019)
59%
of CPG trade promotions lost money in Nielsen data cited by McKinsey; in the United States the share was 72%
20–50%
potential reduction in forecasting errors from applying AI-driven forecasting to supply chain management
2028
the earliest year FDA will enforce its Food Traceability Rule (FSMA Section 204): Congress directed no enforcement before July 20, 2028, and FDA has proposed moving the compliance date there from January 20, 2026
Figures are third-party market benchmarks from the cited sources, not Ometz Partners client results. We share them so you can size the problem before we ever talk.
Capabilities
What the Technology Strategy & Deployment program covers.
Needs mapping
The workflows, data and decisions a tool must serve, written down with the owner and the metric before any vendor conversation starts.
Market scan and tool matching
Candidate tools, including the ones you already license, assessed on fit to the workflow, total cost, data residency, security posture, vendor stability and exit terms, with the alternatives shown.
Build-versus-buy decisions
Where an existing system can do the job with configuration, where a product fits, and where a scoped build is the cheaper answer, each with its cost and risk stated.
Deployment and integration
Configuration, integration through APIs and, where no API exists, tightly scoped automation into ERP, EHR and practice-management, custodial and CRM platforms, with a controlled go-live.
Governance and audit trail
Role-based access, approval steps, input and output logging, and vendor and model documentation for your risk, compliance and quality reviews.
Evaluation and monitoring
Test sets built from your real cases, accuracy and exception tracking in production, and alerts when quality, cost or usage drifts.
Quarterly stack review
Usage, cost, results and contract terms reviewed each quarter with leadership, with a short list of changes and a market update on what has moved.
Also in the Food & Beverage program
REVENUE
Revenue Growth Management and Trade Effectiveness
Price, pack, mix and trade decisions made on evidence, with price increases realized against ingredient, packaging and commodity inflation, so trade dollars go to the events and customers that pay back and retailer plans are built on numbers both sides trust.
MARGIN
Integrated S&OP and Plant Performance
One demand plan the plant believes, a supply plan that protects service on the items that matter, and more good product from every line hour.
Next step
Size this opportunity in your own numbers.
The Performance Diagnostic runs for two to four weeks at a fixed fee and ends with a baseline, three priced improvement plays and a 90-day plan. The findings are yours whether or not we continue.