REVENUE
More revenue and better price realization from the customers, pipeline and coverage you already have, then from the segments you choose to win.
Commercial Growth works on the levers that decide the top line in mid-market companies: price realization, account coverage, pipeline conversion, cross-sell and retention. We find where revenue leaks between list price and pocket price, between first inquiry and signed business, and between today's accounts and their potential. Then we redesign the commercial process and put data, automation and drafting tools behind it: quoting, proposals, inquiry response, targeting and CRM upkeep. Sellers, advisors and account managers keep the relationships; the system does the legwork.
The outcome
What changes when the program runs.
Better price realization
Leakage between list and pocket price found and closed: discount governance, rebate and terms discipline, and pass-through of input-cost moves.
Higher conversion
Inquiries, RFPs and referrals answered quickly and qualified consistently, with follow-up that does not depend on anyone's memory.
More from existing relationships
Account plans, cross-sell and retention plays built from order, service and account data, so growth starts with the accounts you already serve.
A forecast leadership can trust
Clear stage definitions, a weekly commercial rhythm and CRM data kept current by automation, so the pipeline shows what will close and why.
Capabilities
What the work covers.
01
Pricing and margin analytics
Price waterfalls and discount, rebate and mix analysis by customer, product and seller, with escalation and pass-through terms for raw-material, ingredient and freight swings.
02
Quote, RFP and proposal acceleration
Quote and proposal workflows redesigned, with first drafts assembled automatically from approved content, technical data and pricing guardrails.
03
Segmentation and coverage
Accounts, distributors, referral sources and prospects segmented by value and potential, with coverage models matched to what each segment is worth.
04
Inquiry response and qualification
Web, phone, referral and portal inquiries answered quickly, scored against your criteria and routed to the right seller or advisor with context attached.
05
Targeted demand generation
Outbound, content and search programs aimed at defined segments and buying committees, including visibility when buyers ask AI assistants, measured by qualified pipeline rather than activity.
06
Cross-sell and retention signals
Early flags on expansion potential and attrition risk from purchasing, service and account data, with a suggested next step for the relationship owner.
07
Commercial operating rhythm
Pipeline reviews, forecast calls and dashboards on a weekly cadence, built on CRM data your team no longer has to maintain by hand.
How it works
From baseline to measured result.
Each phase reports against the baseline agreed at the start, so progress is read in your own numbers.
Weeks 1–2
Confirm the baseline
Price realization, win rates, conversion by stage, response times and account penetration measured from your CRM, ERP and billing data.
Price waterfall · Funnel metrics · Account penetration · Response times
Weeks 3–6
Redesign and build
Pricing rules, coverage model, qualification criteria and follow-up sequences agreed with commercial leadership; tools and automations built into your systems.
Pricing governance · Coverage model · CRM workflows · Drafting tools
Weeks 7–12
Run and measure
The new process runs with your team, reviewed weekly against the baseline and adjusted from real deals rather than assumptions.
Weekly pipeline review · Win and loss review · Price compliance · Adoption tracking
Ongoing
Extend or hand over
Further segments, products or sites added where the numbers justify it, or the system handed to your team with documentation and training.
Additional segments · Training · Documentation
Engagement models
How to engage.
Scope, fee, team and deliverables are agreed in writing before work starts.
Fixed-scope program · AFTER THE DIAGNOSTIC
One commercial play, a defined outcome
Scope, metric, timeline and fee agreed in writing after the Performance Diagnostic, with progress reported weekly against the baseline.
- Outcome metric agreed before work starts
- Senior commercial lead accountable for delivery
- Process, pricing rules, tools and training
- Handover with dashboards and playbooks
Interim or fractional commercial leadership
An operator in the seat
An interim or fractional Growth Leader leads the commercial agenda inside your leadership team on a retainer, with Ometz specialists building and running the tools behind them.
- Owns the commercial number with your CEO
- Runs the weekly commercial rhythm
- Builds or rebuilds the team and its process
- Clean handover to a permanent hire
How we are paid
We share the risk of the plan we write.
Every program is measured against the baseline set in the Diagnostic. Where the work allows, we put part of our fee at risk against the targets we agree with you. If those measures do not move, that part is not invoiced. A plan we would not be paid on is not a plan we should sell.
The market problem, in published numbers
28%
of planned price increases are realized on average; roughly two-thirds of companies failed to achieve even half of their planned increases
Simon-Kucher & Partners, Global Pricing Study 2019 (1,643 respondents, 30+ countries) (2019)
7×
higher odds of qualifying a lead when firms respond within one hour versus waiting longer
Harvard Business Review, “The Short Life of Online Sales Leads” (2011)
42 hrs
average time firms took to respond to a web-generated lead, in an audit of 2,241 US companies; only 37% responded within an hour
Harvard Business Review, “The Short Life of Online Sales Leads” (2011)
Figures are third-party market benchmarks from the cited sources, not Ometz Partners client results. We share them so you can size the problem before we ever talk.
Industry playbooks
Commercial Growth, applied to your industry.
- Food & BeveragePrice, pack, mix and trade decisions made on evidence, with price increases realized against ingredient, packaging and commodity inflation, so trade dollars go to the events and customers that pay back and retailer plans are built on numbers both sides trust.
- Pharma Services & Consumer HealthMore of the right business at better prices: faster CDMO proposals, disciplined generics bids, and retailer plans for OTC brands built on real margin data.
- Chemicals & IngredientsCapture the price your products are worth, close the leakage between list and pocket, and turn technical service into specified, repeatable business.
- Home Health PlatformsMore admissions from the referrals you already receive and the sources you already serve: faster intake, authorization handled at the front door, non-admits recovered, and liaisons focused on the sources that convert.
- Aesthetics & Wellness PlatformsMore revenue from the demand you already pay for: faster first response, consults that end with a priced treatment plan, and memberships designed and retained by cohort.
- Wealth Management & RIA AggregatorsNet new assets run as a managed process: defined client segments, referral and center-of-influence programs, and well-timed conversations with existing households, with marketing built to clear compliance review the first time.
- CPA & Advisory PlatformsCapacity turned into revenue: CAS and advisory offered systematically to the existing book, and pricing moved from hours to scope and value as AI compresses preparation time.
Commercial Growth FAQ
No. Outbound and inbound programs are part of it when they are the right play, but the work starts with where revenue is actually leaking: price, conversion, coverage or retention. We redesign the process, build what it needs and hand your team a commercial system it can run.
Inside specific steps: drafting quotes and proposals from approved content, reading and routing inbound requests, flagging accounts at risk, and keeping CRM records current. Pricing decisions, negotiations and relationships stay with your people.
The same levers in a care setting: new-patient growth, referral development with physicians and partners, consult-to-treatment conversion, and membership or plan retention. Patient-facing content is reviewed by your clinical leadership, and we make no clinical claims on your behalf.
Client and prospect communications run through your existing supervisory review, approval and archiving. We do not provide investment advice or product recommendations, and nothing we build sends client-facing content without the approvals your compliance team sets.
Against the baseline from the Performance Diagnostic, on metrics agreed before work starts: price realization, win rate, conversion by stage, sales-cycle length, and revenue or assets per account or advisor.
Next step
Find out where performance is being lost, and what it is worth to fix.
The Performance Diagnostic runs for two to four weeks at a fixed fee and ends with a baseline, three priced improvement plays and a 90-day plan. The findings are yours whether or not we continue.