Aesthetics & Wellness Platforms · VALUE CAPTURE
Aesthetics Platform Integration.
Acquired clinics brought onto one operating model for pricing, memberships, systems, marketing governance and reporting, without losing the providers and clients the deal was priced on.
The problem this solves
- Acquired clinics running their own pricing, membership terms and EMR
- Provider retention risk in the months after close
- No like-for-like view of same-store performance across the network
What we measure
- Synergy capture against the deal model
- Provider and client retention at acquired clinics
- Same-store revenue and margin, like for like
Every program starts by baselining these numbers in your systems. Results are reported against your baseline, not against industry averages.
The playbook
01
Integration plan from close to steady state
Workstreams, owners and synergy targets set before close and tracked weekly, with provider retention managed as the first risk.
02
Pricing, membership and systems migration
Legacy prices, memberships and banked credits mapped to platform terms, with a client communication plan; EMR, booking, POS and finance moved onto one data model.
03
Marketing and claims governance
Acquired clinics, agencies and influencers brought onto one approval workflow for claims, reviews and before-and-after content, with an audit trail your counsel can check.
The market context, in published numbers
73%
of US medical spa patients are repeat patients, on average
American Med Spa Association (AmSpa), 2024 Medical Spa State of the Industry Executive Report (2024)
25–95%
higher profits from a 5% increase in customer retention rates
28.5M+
minimally invasive procedures performed in the US in 2024; neuromodulator injections were the most performed, up 4% year over year
12%
of US adults say they are currently taking a GLP-1 drug, for weight loss, diabetes or another condition; 18% say they have taken one at some point
KFF Health Tracking Poll (fielded October 27 to November 2, 2025; 1,350 US adults) (2025)
Figures are third-party market benchmarks from the cited sources, not Ometz Partners client results. We share them so you can size the problem before we ever talk.
Capabilities
What the Integration & Value Capture program covers.
Day-1 readiness and the first 100 days
Legal Day-1 readiness, communications, decision rights and a plan for the first 100 days with the risks named and owned.
Integration management office
Workstream plans, a weekly cadence, issue and risk logs and decision tracking, run with your leadership and the sponsor.
Synergy tracking
Each synergy defined, baselined and owned, with run-rate benefits and one-time costs tracked against the deal model.
Systems and data consolidation
Practice-management, ERP, CRM, accounting and custodial platforms consolidated, with data mapping, migration and reconciliation automated where possible.
Operating-model harmonization
Pricing and fee schedules, front-desk and back-office processes, and policies standardized where it creates value, and left local where it does not.
People and relationship retention
Retention plans for clinicians, advisors, partners and key staff; for wealth platforms, advisor transitions and client repapering run as a tracked workflow.
Carve-outs and TSA exits
Standalone functions stood up and transition-service agreements exited on schedule for businesses carved out of larger groups.
Also in the Aesthetics & Wellness Platforms program
REVENUE
Consult Conversion & Membership Growth
More revenue from the demand you already pay for: faster first response, consults that end with a priced treatment plan, and memberships designed and retained by cohort.
MARGIN
Provider Utilization & Clinic Margin
Clinic margin managed through the schedule: provider templates matched to demand, product cost per treatment under control, and front-desk work moved into automated workflows.
Next step
Size this opportunity in your own numbers.
The Performance Diagnostic runs for two to four weeks at a fixed fee and ends with a baseline, three priced improvement plays and a 90-day plan. The findings are yours whether or not we continue.